Perceived risk

imageToday I heard “Stand in the light” by Jordan Smith for the first time. This is the primary lyric from the refrain:

Cause the greatest risk we’ll ever take is by far/To stand in the light and be seen as we are.

Let’s talk about the concepts of perceived risk and actual risk. Perceived risk is a business/marketing term related to significant purchasing decisions.

Perceived risk is the uncertainty a consumer has when buying items, mostly those that are particularly expensive, for example, cars, houses, and computers.

We face actual risk every day. When we drive to work or school, there is the chance of a collision. If you take an elevator, there is a statistical possibility it could fail. The roller coaster might malfunction. The potential for accidents follows us each day.

Unlike actual risk, perceived risk is based on our perspective. It has to do with our belief in the positive outcome of a decision that we’ve made. Can I trust that the purchase I’ve made will meet my expectations? More importantly, should I trust you with my heart? Will you hurt me?

Back to the song lyrics: Cause the greatest risk we’ll ever take is by far/To stand in the light and be seen as we are. I have tremendous news for you. There is no risk in standing in the light.

God already loves you and has already accepted you. Jesus already died for your sins. The safest place you can be is in the light. When you submit your will to God, when you admit your sin and trust Jesus with your salvation, you are made righteousness. The light will only serve to verify God’s good work in you.

Relationship with God is a no-risk scenario. Trust in him today and embrace his peace and freedom from fear!

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About Tony Schmitz

Tony Schmitz received his BS in Mechanical Engineering from Temple University in 1993, his MS in Mechanical Engineering from the University of Florida in 1996, and his PhD in Mechanical Engineering from the University of Florida in 1999. He is a mechanical engineering professor at the University of North Carolina at Charlotte.
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